More women shaping corporate policy
might help to humanize product appeal

June 25, 2009

Can the presence of more women in the boardrooms and corner offices of the big consumer-product companies help produce the kind of sustainable products that will genuinely resonate with consumers? Based on what I took away from the Sustainable Brands Conference that took place in Monterey from May 31 to June 4 (and Sustainable Life Media is to be commended for an outstanding job of producing a sustainable event), I think it can – and ultimately will. READ MORE